Automotive Marketing Services

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Digital Marketing

I can manage all types of digital marketing methods, including PPC, Display Ad campaigns, Social Media advertising, Website SEO & Content Management Systems, as well as provision of digital advertising via a 3rd party media provider. 

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Social Media & PR service

Social Media can be a great value marketing strategy, but it also can be extremely time consuming. And how do you know if your content is hitting the right notes? Let me manage that for you! I can also create single PR campaigns that create a big buzz around your business!

CRM & Database strategy

How do you keep in touch with your database? What methods do you use to keep your customers up-to-date with your business offers and are you compliant with new regulations about database communications? Let me steer you through this minefield!

Outdoor & Offline Marketing

I'm up-to-speed with the huge variety of outdoor marketing strategies and how these can work for businesses in the automotive sector. Strategies, such as radio, billboards and other outdoor advertising methods can work really well, but require thorough management of the campaign to really maximise the ROI. 

Event Management

Product Placement is a fantastic way of getting your vehicles seen by potential customers, but it can be a big job to organise. I have amassed significant experience in managing automotive product placement, from large county shows with hospitality units, to smaller shopping centres with just a few flags. I can help source staff to undertake data capture at events too. 

Sales Process Training

I'm a fan of seeing projects through from start to sale. I provide full reporting on campaigns that you book, but part of this is ensuring that the sales team are handling leads brilliantly, with test drives and follow-ups where required. I can offer guidance to your sales team to ensure that sales are not lost due to poor processes. 

Marketing Strategy Planning

So, you're a main dealer for a manufacturer and you are being asked to submit a marketing planner at the start of the quarter? No problem! I can help you write marketing planners using either the manufacturers preferred template, or we can develop a planner that is ideal for your business. 

With marketing planners, I consider all areas of your business, including:

 - New & Used vehicle Sales

 - Motability

 - Aftersales (inc parts and trade sales)

 - Fleet & B2B

Together, we will construct the plan so that it fits to your budget and includes a variety of marketing methods.

Digital & Social Media Marketing Support

As if the automotive industry doesn't have enough acronyms already, a digital campaign comes along with CTR's for the MPU's. Panic not, I can manage all of your digital campaigns so that you get a great value marketing result without the confusion. The digital investment is set at a realistic budget for your objectives. 

I can also offer a social media management service and website auditing service. 

Getting it all live!

Whatever marketing strategy we develop together for your business, I am able to see every campaign through to fulfilment, as well provide a thorough post-campaign analysis. Working with your sales team, I'll ensure that every lead is maximised through comprehensive reporting.